To quote management guru Peter Drucker: “It's not the plan that's important, it's the planning."Most MNEs do have a clearly defined strategy at corporate level. However, in our experience, this is not as common at regional and functional level.
A New World View for Better Regional Strategies
Geography-wise, most MNEs are still using the classical, yet outdated division into Americas, EMEA and APAC. Considering the size of those regions combined with the substantial economic and social development in recent years, such a differentiation cannot effectively capture important idiosyncrasies within and between those regions. Even within single countries, such as China, differentiated strategies might be required. Having said the above, companies need to rethink their current worldview, and adapt accordingly.
Functional Excellence for Corporate Success
Based on our experience, the most common bottlenecks in terms of functional strategy are fourfold. First, in many cases, functional strategies are completely missing. Functional plans often do exist, but not in the shape of a formalized strategy document that is articulated and communicated as such. As a consequence, they not taken sufficiently serious, and do not get the buy-in and support needed to implement them effectively. Furthermore, whatever functional plans that are in place, they are seldomly aligned with the corporate strategy, nor with other functional strategies such as marketing, production, finance etc.
Having a permanent footprint in the largest economic hub in the world, we have vast experience assisting MNEs from most industries with strategy development. We take an active role throughout the process and make sure that all necessary stakeholders are onboard in order to ensure top management buy-in. We follow a rigorous and well-tested development process that results in a formalized strategy document through a series iterations. Some of the most common types of strategy types we support developing are:
- Business strategy
- Market-entry strategy
- Supply strategy
- Marketing strategy
Please contact us directly for a more thorough overview of our detailed service offerings.